Transparency and digital devices have changed people and their way of thinking. The communication in presence, the analytical skills and the vision of the future have been replaced by ghostly interlocutors immersed in a continuous present and always viewable through a screen. The subject that can vanish in a crowd marching for a common action has given way to a digital swarm of anonymous individuals, moving messy and unpredictables as insects. Han questions about what happens when a society - the our - renounces to recount about itself in order to count the "I like", when the private becomes a public that cannibalize the intimacy and privacy. And on what it means to abdicate the meaning and significance for an information wherever available but often not reliable.