We live in a world invaded by apparent happiness, on a level that being happy seems to have become not only a life goal, but a right and an obligation. We are not allowed to fail, and we are doomed to success and well-being. To help us, in the late 1990s a new "science" was born, dominated by positive psychology, with its doctors, its celebrities, its self-proclaimed scientists and its gurus ready to teach us how to be happy. In Happycracy, the famous sociologist Eva Illouz, already author of irreverent essays on the commodification of love, and Edgar Cabanas demonstrate the consequences - political, ideological, scientific and economic - and threats hidden behind the industry of happiness at all costs, which has shifted responsibility from society to the individual.